Manage your conversions with Facebook Pixel

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The purpose of good Online Booking systems is, of course, getting clients to book appointments online and keep your business running. But what exactly is the smartest way to do this?

With Facebook Pixel, you can track your traffic from your Facebook sites to your Online Booking system. By adding your Facebook Pixel ID in EasyPractice you can:

  • Get data on how many conversions you have from Facebook to your EasyPractice system
  • Get a Marketing tool for your clinic and understand what a client conversion costs
  • Get more traffic and optimise your Facebook ads

Track and adjust your adverts

It is possible to track your ads on Facebook. This is a super-smart feature as it helps you or your clinic to optimize your strategy and try different approaches to get more visitors to your site and therefore more bookings. With this free integration between Facebook Pixel and EasyPractice, you can see how many successful conversions you have. In this way, you can easily make the most out of your ads to get a fully booked calendar.

Facebook Tracking graph

You can easily create your Facebook Pixel

To improve your ads with this feature, you just have to create a Facebook Pixel. You can do this in your ‘Facebook Pixel’ function inside your ‘Ads manager’ on Facebook. You simply enter a name for your Pixel and accept the terms – now your Pixel is ready to use! Then you can copy and paste that ID into EasyPractice under ‘Online Booking’ –> ‘Rules’ –> ‘Facebook tracking’. Now you can track your ads.

Facebook Thumbs up

The tool that makes marketing easier

Just like Google Analytics, Facebook Tracking is a great tool that can help you get the most out of your ads and Online Booking. Google Analytics provide a great insight into how well your booking website is doing. Pairing it with Facebook Pixel can create a powerful duo that will help you take your business to the next level. These tools can help your business get new clients to book appointments online, and therefore, generate more revenue.

Enhance your online booking system with other supported integrations

There are more integrations that you can pair with your Facebook Pixel to get the most of it! Google Calendar allows you to have all your appointments in one place by integrating your EasyPractice calendar with your Google Calendar. Use Mailchimp to send newsletters and updates to your clients quickly and easily. Using Zapier will make it possible to integrate over 1300 different web applications with EasyPractice. Facebook login will let your clients login to your online booking via Facebook. There are many combinations that could work for you. Pair the apps and integrations together that can bring the most value to your clinic!

Activation of the Facebook login app

Lead your clients to your booking page through Facebook

If you are wondering how to set up booking on Facebook, we got your back! With EasyPractice you can easily give your clients access to Online Booking via your Facebook page. Facebook is an excellent way to keep your clients updated while reaching out to new potential clients. Combining this channel of communication with a direct link to your Online Booking might prompt your Facebook page visitors to book a session with you! Read more about this in our blog post on how to set up booking on Facebook!

Get started

You can activate the function in your EasyPractice account by finding Facebook Tracking in your toolbox called ‘Online Booking’ on the left side of the screen. When it’s activated, you are live and ready to track. If you don’t already have an account, you can get started in just a couple of minutes.

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