Optimise your bookings with Google Analytics

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It can be super interesting and exciting to track the user activity on your website. Google Analytics gives you the option where to track how many potential clients visit your personal website or your clinic’s website. You can also see how many of those visitors end up booking an appointment. This puts you in a better position to optimise your Online Booking so that your calendar can be fully booked. You can simply use our guide for setting up Google Analytics. With our free app and integration with Google Analytics you get:

  • Automatic synchronising between your Online Booking and Google Analytics
  • The possibility for tracking your websites and seeing how many people visit them
  • The possibility to see how many of your visitors book an appointment

Use Google Analytics to help your business

One of the many smart advantages with Online Booking is that your clients can book appointments on their own through your personal Online Booking link and/or your website. I gives you the possibility to see how visitors navigated to your site in the first place.

With Google Analytics, it is very easy to track your website for any activity. You can also track how clients found your website in the first place, and all their activity on your site. This is why Google Analytics is an awesome tool to use and helps you get even more clients to book appointments.

Google Analytics logo

Track Online Traffic

With Google Analytics, you can track all of the sources of online traffic. Understanding where traffic to your website comes from is crucial in running a business with an online appearance.

Installing Google Analytics right away when starting a new website is essential to start gathering traffic data. Pinpointing different traffic sources and understanding why and how much traffic occurs on your website enables you to track the gains of your strategies.

Seeing how potential clients find your website is the cornerstone of an excellent online strategy for growth. Quickly seeing your developing traffic by their sources enables you to create data-driven decisions on how to grow your business online and address the right group of potential customers.

Online traffic as a symbol for the benefits of Google Analytics

Understand User Behavior

Google Analytics unlocks the ability to understand how users, visitors and customers use your websites. Behavioral data can drastically improve the results of your online business. Without behavioral data, optimizing a website’s performance is impossible.

The primary benefit of behavioral metrics is that they give you valuable insight into which pages are getting the most traction and engagement. For example, if you track new and returning user data in Google Analytics, you can determine whether your users are returning to your website or not. Depending on your goals, not having enough returning users is wasteful.

Woman using a smartphone representing user behavior.

AdWords and Google Analytics can synch with each other

As well as tracking your visitors on your website – where they are booking from and what device they are using – you can also connect to your AdWords. This will give you the ultimate choice of options for optimising your ads just like your Online Booking. You can activate the Google Analytics app in ‘Apps’. Here, you just click activate and follow the instructions – and then you are live.

Maybe one of our other apps or functions for example e‑consultations or online payment for your practice with EasyPay is interesting to you? You can see all our available apps and functions here!

If you don’t already have an account on EasyPractice, then you can set one up in just 2 minutes.

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