Google has made it really simple to “claim” your business or brand name to appear on Google results page and this is highly recommendable.
Claiming your business to appear on Google makes it possible for you to be listed in the absolute top, whenever someone searches for your business. In one blog post, we explain the importance of Branding for your company and your Online Booking.
Here’s an example of how EasyPractice is displayed whenever someone googles EasyPractice.
In the picture you’ll see I’ve marked the “Google My Business” entry with a clear red square. If we had not claimed our business name, it would not display this.
Claiming your business on Google My Business however adds a set of options for when people search for your business.
The added benefits to you are (among others);
- Clear ownership of your brand or company name
- Ability to insert pictures
- Ratings will be displayed to your potential customers
- Address + phone number will be displayed.
Here’s and example from the Danish “Find a restaurant in Denmark” site eatie.io.
A simple search on the term “Eatie” makes Google display quite a big area with information about the company, Eatie.
Have you claimed your business on google yet? If not – please go to google.com/business/ and do so. This will improve your listing on google. This goes for therapists, clinics, restaurants, apps and all other business owners but it’s in particular helpful for anyone running a “local business” as it makes it easier for anyone to find your address.
Have a great day.
// Bo Møller, EasyPractice.
This post was written by our Co-Founder Bo Møller. Bo works with digitalisation, online marketing, web development, software and automation on a day-to-day basis through his work at EasyPractice and through his other companies (Twentyfour and resOS).
In our Help Centre we have a whole section dealing with Google Analytics.
If you have any questions, please get in touch at [email protected] as we would love to hear from you and tell you more about EasyPractice!
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